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80% of Amazon Beauty’s new customers are from tier-2, tier-3 cities: Director Zeba Khan

80% of Amazon Beauty’s new customers are from tier-2, tier-3 cities: Director Zeba Khan

The e-commerce major hosts over 20 lakh beauty and personal care (BPC) products from more than 3.6 lakh Indian and international brands Bengaluru: American e-commerce marketplace Amazon’s India beauty category is witnessing 80% of its new consumers coming from tier two, tier three towns and beyond, Zeba Khan, director – fashion and beauty at Amazon India […]

The post 80% of Amazon Beauty’s new customers are from tier-2, tier-3 cities: Director Zeba Khan appeared first on India Retailing.

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