Five names in each of the seven categories have reached the final of the top 2024 brands in Latvia. This information was shared with the LETA agency by representatives of the Baltic Brand Forum marketing event. In the fastest growing brands category, the finalists were Ādažu čipsi, Circle K, Depo, Lido, and Neste. In the most environmentally friendly brands category, the finalists were Humana, Ikea, Latvijas valsts meži, Madara, and Seal. In the most humane brands category, the finalists were the Road Traffic Safety Directorate (CSDD), the Lampa festival, Latvijas valsts meži, Rīgas satiksme, and Swedbank. In the most beloved brands category, the finalists were Depo, Maxima, Omniva, Rimi, and Swedbank. The finalists in the most beloved local producers category are Ādažu čipsi, Karlsons, Kārums, Pols and Spilva. In the most beloved media brands category, the finalists will be Delfi, Latvijas Radio, lsm.lv, LTV1 and Radio Skonto. In the entertainment brands category, the finalists are Forum Cinemas, Līvu Akvaparks, Rīgas cirks, Summer Sound and Zelta Zivtiņa. This year, 363 brands competed in seven categories in Latvia. The finalists of the competition were determined based on data from the Baltic brand and lifestyle research study Brand Capital, conducted by the market research data company Norstat. This year, more than 3,000 residents of the Baltic States participated in the study, answering almost 300 questions about lifestyle and relationships, which allowed collecting consumer opinions on about 600 brands in the Baltic region. The winners of the Baltic Brand Top 2024 will be announced on September 20 as part of the Baltic Brand Forum, an event for the marketing industry. All the mentioned finalists will compete for the victory from Latvia, and finalists from the other Baltic countries will be determined in the coming weeks.
