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12 new brands own in 2 years. Dino has changedstrategy.

12 nowych marek własnych w 2 lata. Dino zmieniło strategię

The time of high inflation is the time of their owners. They know that all dealers – including Dino Poland. Two years ago there were their 24 and today 36, and another are waiting for approval at the Patent Office.

At times, when for consumers primarily consider price, we choose brands of own trade networks. Products private label are really booming. The trend is being followed by Dino. The network has today 36 brands owned. Among these are both food assortment, as and cosmetics, chemicals, food for pets, beverages, snacks and even batteries.

Brands owned Dino

Brands owned Dino are: Gugu, AgroRydzyna, Aqua Fruta, Aqua Zdrój, Grandmother Hania, Bakali Snack, Bakali Target, Big Snack, Brewer, Bystry Snack, Bakery Snacks, Deliss, Doogy, evolt alkaine, Famea, FireUp Energy, GoVita, Ideal, Ice&Fun, Jazz, Kozlak, Krasula, Kitchen Taste, Lensil, Liff, Monati, Frost Garden, Lavenda, Natural meal, Neo Style, Proup!, Rio de Brass, Sweet Catty, Vegetable Power, Gold Beads, Zoomigo.

To this group may soon be joined Deliss (candy) or KORDIAN VODKA.

Products of own brands (with excluding products Agro-Rydzyna) contributed 6.1% of revenue from Dino sales in 2023 . (4.5% in 2022 year; 4.1% in 2021 year.)

Dino is a Poland based mid size supermarket grocery chain. The company is one of the fastest growing retail networks of food articles in Poland in terms of the number of shops and of revenue fromsales.Eachstoreofferscustomersabout5thousandsitemsassortment(SKUs).At the end of2024,thenetworkcounted2688stores. 

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