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12 forecasts for 2025 year: main trends of the retail industry from retailers andexperts

12 прогнозов на 2025 год: основные тренды индустрии розничной торговли от ритейлеров и экспертов

Through surveys of market participants and professional experts the industry is attempting to identify the main trends for the 2025 year. RAU offers familiarization with the main theses of some research and surveys on the prospects for retail and e-commerce.

According to report Economist Intelligence, in 2025 year a slowdown inflation will help increase global retail trade by 2,2%, which is the fastest temp since 2021 year. But consumer sentiment remains weak, so retailers will have to work on all fronts, integrating new technologies, adapting to new consumer preferences and improving operational efficiency.

Year of agents artificial intelligence

How confirm at the National Federation of Retail Trade (NRF, based in the U.S.A.), agents II will become the present factor of change in 2025 year. It is a PO that is able to interact with the environment, gather data and based on their basis to identify and perform tasks to achieve defined objectives. The goals are set by people, but the agent I is self choosing the optimal actions.

In the current time sales, driven by the influence of digital technology exceeds 60%. This percentage will only increase, as artificial intelligence agents personalize the sales influence of digital technologies .recommendations to consumers and optimize management decision making. Advanced analytics of sales models and inventory levels helps networks keep enough new products to satisfy daily demand, improved forecasting, reduced waste and increased efficiency. Internet of Things (IoT) devices ensure the proper storage of perishable products. So, reducing unsold foods by 25%, would enable American grocery networks to save $311 million from 2019 to 2022 year.

Giants of industry are putting resources into this direction, seeing a future, where the infinite comparisons of goods will be replaced, scrolling the tape and making decisions about purchasing will become disruptive personalized assistance.

Hyper Personalized Purchasing Experience

Research SAP Emarsys showed, that 44% of shoppers think the marketing emails they receive are irrelevant. To really engage customers, personalization must go outside of the simple exchange of messages, deeply immersing into the individual experience. This will be facilitated by Generative AI (generative AI, creating content), providing a hyper-personalized personalized purchasing experience. A better understand the behavior of consumers is helped by analysis of past purchases and habits, as well as interpretation of social signals. The ability to predict what shoppers need before they begin to purchase, increases satisfaction and loyalty. As a result, retailers could move away from chatbots and static onesrecommendations relating to good to virtual assistants based AI, dynamically adapting to consumer behavior in real time, creating appropriate content on the site.

According to Statista, 45% of Millennials and Generation Z want to receive personalized recommendations on products when shopping on the Internet. How How ожидается, global market revenue Generative AI will reach $208.8 billion by 2032 year. Gartner predicts that by 2025 year the generative AI will account for 10% of all produced data about products as compared to 1% in 2021 year. It is important to notice, however, that widespread implementation of II could take more time because of more costs and problems with data.

The problem of security of data

According to experts, the easy victories in the area of artificial intelligence are over and now progress is facing obstacles, including complex integration with existing systems and consumer concerns about the confidentiality of data. So, 73% of customers are concerned about the use of artificial intelligence of their personal data in the time of retail transactions, and only 24% express a high level of trust in retail services based I.

Customers are likely to engage with brands that communicate in advance how their data is collected, used and protected. It is not just about compliance with regulations, such as GDPR or CCPA, but about demonstrating moral behavior and transparency. In particular:

    • anonymizationdata clients;
    • using secure and encrypted platforms;
    • restricting the collection of data to only those necessary;
    • allowing clients tocontrol settings of confidentiality or repudiation parameters.

    Improve quality of data

    The basis of everything that is about the huge number of accurate and “cleaned” data. But many retailers continue to struggle with fragmented data in different channels, which makes it difficult to learn and optimize Models Is. Gartner predicts that 30% of generative I&I initiatives will be abandoned before the end of 2025 year because of low quality data, high costs and unclear value to businesses. Retailers should focus on improving the data infrastructure. This means prioritizing data cleanup, integration and management, to guarantee, that information will be seamlessly transmitted between systems and will be available in real time. For example, inaccurate data about stock could lead to stocking or deficits, which in turn affects customer satisfaction and profitability. The introduction of unified platforms that consolidate data from different channels can help to create a “single source of truth”, which will allow more accurate prediction of demand, better understanding of customers and making more intelligent decisions.

    Uniqueness above all

    The boundaries between online and offline shopping continue to blur. Consumers expect a seamless, unified experience in every customer.The point of contact, whether browsing on social media, purchasing on a website or receiving an order in a store. It’s not only about offering a single option of purchases, but also about creating a purchase path that allows customers to easily move between platforms. Main attention to such functions as self-checkout BOPIS, visibility of stock across all channels and flexible return options.

    Almost half of consumers (47%), surveyed by IDC, said, that they would change brands if the retailer didn’t fulfill their multichannel expectations.

    Also 2025 will be a turning moment in cashless payments, with this expectation, that mobile and contactless payments will grow by 12.4% annually from 2025 to 2034 yearly, according to IntelliPay. At the same time, despite all the revolutionary opportunities, a part of consumers who have bank accounts, continue to use cash money.

    United marketplaces

    experts predict that more number of retailers will use trading platforms. The explosive development of TikTok Shop, Shein and Temu platforms is accompanied by the entry of traditional retailers into marketplaces. Some some steps in this direction are already doing.Kroger, Macy’s, Nordstrom and Michael’s, as shoppers seek diverse product offerings, competitive prices and convenience. According to data from the Brick Meets Click/Mercatus Grocery Shopping Survey, In November 2024 year sales of food in the US through the Internet grew by $1.5 $1.5 billion year over year. This is a large percentage, which could increase.

    But Success will depend on the ability of networks to access marketplaces without high costs of development or resource-intensive integrations. Optimized multichannel software for management will be decisive for decisive value.

    At the same time the vertical trading places are growing specializing in niche categories such as used goods from Poshmark or refurbished equipment in the Back Market.

    Ethics and values of business are more important than ever

    Modern shoppers (especially representatives of generations Y and Z, making up more than 40% of the population of the USA) very appreciate socially responsible business. This trend – is not just a responsible game – 46% of consumers say, that the indicators of retailer strength play an important or very important role in their purchase decisions. One of the gaining turnover methods is digitizing processes to reduce the use of paper at the store and audit levels. Also instead of regular cleaning retailers use management programs to form tasks to cleaners only when it is needed. Which reduces the use of cleaning agents and etc. In 2025 the year retailers are doubling the effort, introducing advanced technologies to make their activities better.more environmental and efficient.

    Social Commerce

    Social networking and electronic commerce have merged, creating social commerce – a trend that is dramatically changing how people shop. It is expected that in 2025 that in the social commerce will grow and platforms such as Instagram, TikTok and Facebook, will turn into powerful destinations for shopping. The largest market valued $3,565 trillion has emerged in China, where social commerce platforms are, such as WeChat and Taobao Live, are leading the way, bringing together social interaction, direct casting and e-commerce.

    This means that retailers need to revise the content strategy. Instead of a traditional list of goods, brands are creating interactive, visually attractive content that encourages sharing, commenting and, what is most important, buy. Events with shopping on the live air (live shopping), partnerships with influencers and user content are just a few ways, through which retailers can attract attention and incentivize sales.

    A survey by Forbes Advisor and Talker Research showed, that 46% of the Generation Z and 35% of Millennials prefer social networks to traditional search systems. 44% of generation Z find new brands on social networks daily, while TikTok is the best to search for such topics as hairstyles, makeup and gift ideas.

    The Next Automation of Logistics

    The Supply Chains in 2025 could be described by three words: adaptive, efficient and resilient. Besides tracking stocks, instruments based on FII are used to forecast and adapt to failures even before they become crises. To forecast demand the II takes into account not only data about sales, seasonal laws, but even external factors, such as weather or geopolitical events. Two trends that should be followed: the introduction of robotics and automation at warehouses and RCs, and the application of advanced technologies for tracking cargoes, such as blockchain. It is also expected that in 2025 the services of drones delivery will become more popular. Prophecy Prophecy Market Insights experts estimated that the market for drones delivery will grow to $38.5 billion. by 2034 year compared to $2.1 billion in 2024 year

    I, robot: how the giant robotic warehouse Amazon (photo essay)>“></p>
<h4 style=Fifth Wall Store

    Experts believe that the retail industry will begin to move away from traditional methods of evaluating financial indicators, such as reports of profits and losses, to the “fifth wall.” Which involves counting of additional factors, including customer experience, loyalty to the brand, interaction in social networks, methods of sustainable development and other quality aspects not reported in traditional reports of profits and losses. This is a balancing act for every retailer, but a shift to a purposeful view of the business alreadyis happening.

    The Rise of offline

    Physical retail stores will continue its revival in 2025 year. With the primary importance to retain, attract customers, for brand identity and loyalty, today’s physical stores must offer attractive impressions, that can’t be replicated on the Internet, and also demonstrate the unique features of brands. These spaces encourage personal connections and create a community around the brand. For example, mass brands take the example from boutiques and luxury stores and invest more in the service and experience of shopping in the store. These servicesarenotjustaniceaddition;theyareasourceofrevenue,asproveninSephoraandRitualsstoresaroundtheworld.At the same time, technologieslikeJustWalkOut,storeswithoutcashiers,robot cleanersandetc.willcontinuetocontinuetheirdevelopment.

    Marketingfordifferentgenerations

    Retailersandbrandswillhave tohonetheirmarketingtechniquesin2025year,becauseeachgenerationneedsits ownfineapproach,taking into accountdifferentpreferencesandvalues.So, GenerationZwillstriveforauthenticityandsocialresponsibility,preferringbrandsthatconsist oftheirethicalstandards.Millennialswillprioritizeexperienceandpersonalizationinsearchingforbrandsthat aremeaningfultoattractthemonallplatforms.TheXgenerationwillvalueconvenienceandefficiency,respondingwelltosimple,problem-freeinteractions.Baby boomerswillvalueclarityandtrust,tendingtobrands,demonstrating that they are reliable and care about their customers.

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